INCREMENTAL SALES WITH SMELLWELL
The sports store Running Clinic is a specialized running store that sells various types of running shoes and accessories. Located in Stockholm, Sweden, they are known for their high-quality products and exceptional customer service. However, the store was struggling to increase their incremental sales, particularly when it came to selling shoes. They wanted to find a way to boost their sales and while making the shopping experience more enjoyable for their customers. After researching various options, they decided to implement SmellWell’s inserts. SmellWell’s products, which come in a variety of fashionable colors and designs enhanced the customers shopping experience, while also providing an effective solution to a problem everyone faces.
KEEP YOUR SHOES FRESH LONGER
SmellWell inserts are small pouches designed to naturally absorb moisture and eliminate odors. They are made with a unique blend of bamboo charcoal, minerals and infused with a fresh scent that work together to naturally neutralize odors and keep shoes fresh. The products are popular in the sporting goods industry and are used by many athletes, fitness, and outdoor enthusiasts. Just place them in your shoes and they’ll absorb moisture and odor, keeping them fresh and dry.
IMPLEMENTATION
SmellWell’s packaging is retail ready. They can easily be placed anywhere in the store. The Running Clinic decided to implement SmellWell Inserts in their shoe section. They placed a display of SmellWell Inserts near the shoe section as well as on the counter and trained their sales associates to offer them to customers who were purchasing shoes. The prepacked display has become the most popular way to introduce SmellWell to customers because it explains how they eliminate odor and moisture.
RESULTS
After implementing SmellWell inserts, The Running Clinic saw a significant increase in their incremental sales. Customers eagerly purchased the inserts and many even purchased multiple sets to use with different pairs of shoes or to give to family and friends. The store also received overwhelmingly positive feedback from customers. They appreciated finally having a product that effectively eliminated odor and moisture. The sales associates reported that they found it easier to upsell the SmellWell Inserts, as they were a practical and affordable solution for customers.
The Running Clinic sells about 600 pairs of shoes per month and are currently selling a pair of SmellWell to every third customer that buys a pair of new running shoes. That is an additional $31,200 per year with a profit of $16,200.
If you are interested in offering your customers our innovative and effective products, create an account to place your order for our SmellWell starter kit. Our warehouse in Colorado offers fast deliveries to anywhere in the United States.
WHY SMELLWELL?
